I am an Assistant Professor of Business Analytics and the director of the Center for Applied Analytics and AI at Elon University. My research aims to understand how individuals process information and collectively shape sociotechnical systems. I use network science, natural language processing, and machine learning methods to identify latent factors of knowledge creation, cultural evolution, and misinformation spread on social media.

I was an Assistant Professor at Boston University Metropolitan College and a Postdoctoral Associate at Boston University Questrom School of Business (affiliated with the Institute for Health System Innovation & Policy / Advisor: Prof. Dylan Walker). In graduate studies, I was under the mentorship of Prof. Woo-Sung Jung and Prof. Hyejin Youn.